People Magazine Made Me Look at Sandra Bullock’s Earrings
Posted by Gregory Ng | Filed under ★★★★★ You Da Conversion Master!
It’s taken a little longer this morning to get my party started. My eyes are bloodshot. My body aches. It marks the day after Oscar night.
I love movies and I love the glitz and glamour of the Academy Awards. So I was pleasantly surprised when I saw this email waiting for me this morning.
Now this is strange territory for me here on this website. Typically I have a ton of items that are just begging to be vomited on.
But not this one. In fact, I would be as bold as to say this is pretty flawless. Here are the reasons why People Magazine will probably get a huge click through rate on this one.
Let’s start with the subject line: “First Look at Oscar’s Best Dresses and More!”
I love the sense of timeliness and exclusivity. You are getting a chance to see it first! Very effective.
Headline: FIRST LOOK ACADEMY AWARDS: See Oscar night’s best dresses and hottest parties!
If you are like me and live in the east coast, the Oscar parties happen well after your head hits the pillow. Seeing pictures of this event first thing the next morning is definitely worth the 5 minute diversion before your morning trip tot he water cooler gossip ring.
Imagery: Sandra Bullock (Full body and close ups)
Sandra Bullock is one of those women that is likeable by both men and women. And by winning her Oscar last night in a dress most people found amazing with an acceptance speech most people found amazing for a movie that most people found amazing means that she was a shoo-in for the main imagery of this email. Could you see James Cameron on there…err..wait…that’s right: that pompous ass didn’t win much of anything last night.
The closeup imagery of her accessories only adds to the in-depth nature of People’s photo feature.
Call to Action: View Photos Now!
This button looks classy and the call to action feels painless. You click that button thinking, “yes! I’m going to see some dresses on the first page!” The fact is you do. And you love it.
Exclusivity Message: Only on People.com
In other words, don’t go looking for these pictures in other places. Just click right here. Brilliant.
I am currently VP, Creative at Brooks Bell Interactive, an online direct response agency in Raleigh North Carolina. Anything written for this site represents my own opinions and not that of my employer or the clients I work for.